How will the perceptions of the community be addressed with regard to the academy being perceived as the one that achieving students attend versus the one that the others attend?
Of course, those who work and most of those who learn in TAFE Tasmania do not consider themselves as the ‘others’; this is a perception bestowed by others. The aim is to have students achieving in ways and in places that meet their learning styles and needs. By developing the polytechnic as a ‘tertiary’ pathway with vocational and paraprofessional outcomes, articulation to university, and a strong integration of a holistic education, vocational learning, and work, its image will be enhanced. It will offer many more post-school pathways, supported through certificate to diploma level. Indeed, for many students and with credit transfer, the polytechnic will become a preferred pathway to university. Initially, students’ pathway plans will assist them and their families to make realistic choices. It will likely have strong business community recognition, but it will also need strong ‘brand’ development for students and the community. This branding will be able to take advantage of the very
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