How will The London Bike Show differ to previous cycling events?
• Unlike other London events, visitors will have the opportunity to test and buy bikes at the show. Primary reasons for visitors coming to shows are to see the latest products, meet the experts, ask advice and to buy products. • ExCel offers the space for a massive multi-discipline Bike Arena- measuring over 1000sqm, enabling us to build a large test strip, dirt track, timber trail, pump track and trials area. The Bike Arena will host professional demos and competitions. • As the show is co-located with The London International Boat Show and The Outdoors Show, it will attract people keen to get in to cycling as well as core enthusiasts. Backing from top brands “Madison is really excited to be part of what promises to be the first ‘Super Show’ for cycling. With so much cross-over in consumers between the outdoors world, sailing and cycling this new show at ExCeL London is truly exciting for us and offers us a chance to expose our brands to a far wider audience than we have been able to
