How will the Food Chain Centre help farmers?
The Food Chain Centre is part of a national strategy to improve the competitiveness and profitability of farming. It has given farmers free access to important information about changing patterns of food consumption and consumer behaviour to help them identify market opportunities and to plan for the future. This is the first service of its kind providing information that has never been available to farmers before (except of huge cost). The Centre has identified opportunities for cost savings, described advice of leading experts on business improvement and developed an extensive library of case studies. One example is benchmarking. This helps farmers confidentially to compare costs with others in a similar position. That way, they can find where their costs are unusually high and therefore where they should look to be more efficient and save money. We have explained the technique, identified a list of service providers and compiled case studies on how farmers benefit.
