How will the event benefit the international companies? What steps are needed to boost trade?
Bakery Business 2007 is as much a business opportunity to an international company as it is to an Indian Manufacturer. The show for one will present a perspective on the unorganised format of the market allowing one to develop business strategies accordingly. Two, enter in to strategic alliances with local Indian cos and gain first hand experience of the market from a pricing and consumer perspective. With regard to boosting trade, I believe that industry associations need to come together to appreciate a good idea and support it. Bakery Business2007 is the Industry’s own trade show, and all stake holders need to come on board, as it is in their own business interest, this event is being staged. The unorganised sector represents 70% of the market, which is huge. How do they face the branded players? Huge, yes! This 70% represent the bottom of the pyramid. It is here that the impact of the growing economy has to be felt. Not just financially, but in the entire chain of production, quali
