How will the euro affect American business and investment and American consumers?
A stable and successful euro should generate increased American business with and investment in Europe. According to press reports, some very large companies do not expect to see large effects from the euro, whereas some small and medium companies, especially in the financial services sector, expect significant gains. The combination of reduced transaction costs and greater transparency should have a broadly beneficial impact. However, as with any increased competition, some American companies will be adversely affected by the euro. If the euro is a relatively soft currency, this will lead to increased European exports to the U.S. which would hurt American exporters but lower prices for American consumers. In addition, American travelers to Europe would gain from a stronger dollar and weaker euro, and lose from the reverse situation. 22) How will the Euro affect the Atlantic partnership as a whole? How the euro will impact the transatlantic relationship as a whole is dependent primaril
