How will the Einhell brand name be established?
In order to guarantee the high product standards further on the product development and engineering will be managed in Germany. In addition the distribution and service strength in Europe will be increased. The brand name Einhell will be established furthermore as „brand quality for price consciousness” through a high presence and strength at the Chinese supply market as well as an own quality assurance by German technicians and engineers in China. Furthermore Einhell wants to establish with a redesign of the brand portfolio. In the future Einhell will have only two clear product lines. “Blue Line” (low-price segment) and “Red Line” (premium segment). The differentiation to the low-price segment happens by product exclusiveness and design. The introduction on the market will take place step by step from 2008.
