How will that affect DoCoMo?
Softbank and E-Access have raised their hands to enter the market. They claim that they will be competing on price, and the entry of those companies has changed the DSL market completely. But in cellular, price isn’t the only factor. First and foremost, it is important that you have a good network. Second, you need to offer sophisticated handsets, and your ability to provide good content also matters. So although these players will affect us, I don’t think we’ll see the same kind of changed landscape that we saw in DSL. Q: DoCoMo has been relatively unsuccessful outside of Japan. Will you try again overseas? A: One big strategy is to leverage the iMode platform so that we can increase the number of players who will be using the same handset. That way we can increase the volume of the handsets we buy jointly with other carriers, and bring down the prices. The second possibility is Asia. There might be some operators who have to roll out 3G networks from scratch, but who will need some f
