How will Scottish tourism benefit from becoming more sustainable?
• Because it safeguards the very assets on which Scottish tourism depends, taking a sustainable approach to tourism growth is the only way to ensure long-term tourism growth in Scotland. Ignoring the environmental or social impacts of tourism development will ultimately undermine the success of tourism in this country. • Visitors benefit from a sustainable approach to tourism through better links with local communities, a high quality tourism experience and a natural and built environment that is cared for. • Becoming a sustainable tourism destination will give Scottish tourism businesses a competitive edge by generating greater community support for tourism, achieving cost savings and creating new marketing opportunities.
