How will real estate advertising dollars be spent in the future?
How will real estate marketing be different? As we see newspapers folding across America , we remain committed to identifying solutions for promoting our properties and our brand, with an aggressive online strategy designed to capture website traffic and maximize our sellers’ odds of success. Our branding dollars are focused on motivating and capturing the largest pool of buyers in our marketplace through a mix of media, including radio, web and various newspapers, magazines, and visitor guides. We are also testing social networking platforms as a tool to get in front of a targeted demographic and deliver a specific message, and thus far, this medium proves to work well for branding as well as communicating value to our agents. Our website is all about differentiating our company and associates as leaders in our market. As we promote our differentiation in our marketplace, we are continuously evaluating our success by measuring traffic, agent and client feedback as well as leads and cl
