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How will radio remain relevant in a digital world?

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10 Posted

How will radio remain relevant in a digital world?

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10

“Radio will remain relevant as long as the content is unique and engaging. Radio is no longer only competing with itself, but with the Internet, iPods, etc. I do think music radio is slowly moving in the right direction in this particular area. Stations finally understand the importance of the Internet as a necessary tool for success. The radio frequency is just one, of what should be several, outlets for radio stations to show off their content.

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