How will potential customers find my business address and telephone number?
Probably one of the most effective methods for finding a business in the UK is the Yellow Pages directory. The printed copy is complimented by the Internet version of the database at www.yell.com. Whilst many businesses find this a cost effective means of local advertising, the opportunity exists for every business with a BT landline to obtain a free listing. Within 48 hours, an entry becomes accessible via the Internet…….. considerably quicker that it’s appearance in print! Click here for an example of a free linage entry. To find a specific business online, a potential customer would need to know which business category to search under and define the geographical location (i.e. the postcode or town). A search can be expanded to related categories and ever increasing geographical locations. Click here for a graphic example from the 2002 Southampton Yellow Pages Directory.
