How will Picacho Mountain impact the local economy?
Jobs are created through the building industry, which supports additional area jobs. The retail village will also create service jobs outside of the building sector. In addition to creating jobs, this project has been designed to compete with premier master planned communities in the Southwest such as DC Ranch in Scottsdale, Dove Mountain in Tucson, Las Vegas, Albuquerque and Santa Fe. Picacho Mountain is an attractive alternative to other areas in the Southwest because of Las Cruces’ year-round temperate climate, warm, small town feel, affordability in comparison to other markets, and opportunities for continuing education at New Mexico State University. Picacho Mountain is targeting the 50+ baby boomer market. This market niche represents 70% of the U.S. wealth, 55% of the discretionary income, and 27% of the population. These buyers support the local economy through retail spending and civic involvement.
