How will physical and virtual events complement each other?
You’ll end up with a physical/Virtual combination where the virtual event will be a component of the overall strategy, whether it will be a standalone event or a pre-physical event or a post-physical event or a same time physical event, will depend on the overall event strategy or what the purpose of the event was. I believe right now in a strange way the economic recession is the impetus for making people try virtual events, and when we come out of the recession, there’ll be a different kind of a playing field. But, the virtual event will definitely be a part of it.
