How will Norton 360 improve consumers trust online?
A. Consumer trust online is eroding. According to a June 2005 Gartner and Cyber Security Industry Alliance survey, 53 percent of consumers fear identity theft and 14 percent fear online banking; as a result, 30 percent have reduced their Internet use and 42 percent have modified their online shopping behavior. A November 2005 Symantec fraud survey found that 71 percent of consumers are not comfortable sharing private information online. What’s more, Symantec estimates that 30 to 40 percent of all connected consumer systems are not adequately protected. Norton 360 will help establish trust in online interactions among consumers and between businesses and consumers. Symantec has the technology, brand, and installed base to enable a new age of trust on the Internet. Norton 360 expands beyond protecting infrastructure and information to protecting relationships.
