How will my TV infomercial work on the Internet? Will people watch it?
Your infomercial will be converted to a digital file that can be streamed and viewed on a Web site, typically in a special panel or pop-up window. Retooling a direct response spot or long form infomercial for the Web can be a challenge. The creative and interactive elements of the ad have to be just right. For long form infomercials, Koeppel Interactive focuses on ad content that gets consumers to watch as much of the infomercial as possible.
