How will Microsoft make money from Microsoft codename ‘Dallas’?
At the PDC ’09, ‘Dallas’ was available as free CTP by invitation only. At MIX, invitation codes will be removed and any customer will be able to access the Dallas public CTP for free. We will not begin charging until the service is commercially available in CY 2010. Please stay tuned for more details on Dallas pricing model but here are guidelines: Content providers set pricing and terms. Microsoft provides the brokerage. The goal for Microsoft is the larger platform play – indirect monetization is the key. There will be a percentage markup to cover the cost of bandwidth, compute, and billing expenses but this is not the primary driver of the business.
