How will Maruti differentiate itself from the pack?
At the end of the day, it comes down to the customer’s confidence in the manufacturer. And there, I think, Maruti has been doing pretty well. We have led in customer satisfaction rankings in the J.D. Power (MHP) annual quality surveys for the last six years. Our products again score high on quality. If you look after your existing customers, new ones will come. And that’s what 40% to 50% of our new customers say: that they are buying it on the recommendation of their friends and relatives who already own a Maruti Suzuki. Has the lack of diesel models been a handicap? Yes, it has. Diesel has become 20% of the total market, and we are not there. We are present in only 80% of the market. That’s why in the next four to five months, we should have our first diesel vehicle.
