How will managers of local arts organizations be able to use the research generated by this project?
Information learned about the benefits and barriers to attendance will be very helpful to all performing arts organizations in communicating with current and potential audiences. Further, the cross-disciplinary nature of this project will allow managers to learn from the successes and challenges of their colleagues in a new way and to present the performing arts as a sector in their communities. Finally, the coordinated annual administrative surveys conducted by the national service organizations will permit local arts organizations to compare financial and operational information across disciplines. Enhanced benchmarking will enable managers to make more informed decisions about income and expenses.
