How will major companies like Kimberly-Clark innovate by going green?
While environmentalists, and the public, have many reasons to remain wary about big corporations, it’s also true that big business’s tremendous wealth and power can be harnessed for good. While no company is perfect, particularly when it operates on an international scale and has a long history, it is worth noting the ways in which companies are going green today. The following are not necessarily the greenest companies around, but they also aren’t niche players. Let’s see what lessons in sustainability we can learn from: Kimberly-Clark Paper giant Kimberly-Clark has been trying to reverse years of bad environmental press, and earlier this year was recognized by the EPA for being one of the top buyers of green power. After a long conflict with Greenpeace over clear-cutting in Canada’s Boreal forest, the company has agreed to source all it’s fiber from “eco-friendly sources.” Kimberly-Clark said it wouldn’t buy material from the Boreal unless it had been certified by the third-party For
Paper giant Kimberly-Clark has been trying to reverse years of bad environmental press, and earlier this year was recognized by the EPA for being one of the top buyers of green power. After a long conflict with Greenpeace over clear-cutting in Canada’s Boreal forest, the company has agreed to source all it’s fiber from “eco-friendly sources.” Kimberly-Clark said it wouldn’t buy material from the Boreal unless it had been certified by the third-party Forest Stewardship Council as sustainable. It’s a major win for conservationists, who point to the Boreal as a major bulkhead against climate change and a sanctuary of biodiversity. The company that makes Kleenex, Scott and Cottonelle brands, among others, says that by the end of 2011, 40% of its North American tissue fiber will be either recycled or certified, an increase of more than 70% over 2007. Sources: http://www.thedailygreen
Paper giant Kimberly-Clark has been trying to reverse years of bad environmental press, and earlier this year was recognized by the EPA for being one of the top buyers of green power. After a long conflict with Greenpeace over clear-cutting in Canada’s Boreal forest, the company has agreed to source all it’s fiber from “eco-friendly sources.” Kimberly-Clark said it wouldn’t buy material from the Boreal unless it had been certified by the third-party Forest Stewardship Council as sustainable. It’s a major win for conservationists, who point to the Boreal as a major bulkhead against climate change and a sanctuary of biodiversity. Sources: Yahoo!
