How will LES MILLS™ programs help me to keep my existing members / improve my retention rate?
Research indicates that improving the average number of visits per week a member makes by just one will lead to a 3% increase in a facility’s retention rate. Research commissioned by IHRSA and undertaken by American Sports Data shows that on average freestyle Group Fitness participants attended approximately 0.9 times per week. Research commissioned by Les Mills shows that on average LES MILLS™ Group Fitness participants attend 3.4 times per week. With this in mind, it’s clear that members attending LES MILLS™ programs are more likely to stay with you for longer. Additionally, LES MILLS™ Group Fitness participants have more intention to renew their membership than those who don’t do Group Fitness (72.2% compared to 63.4%). 65.7% of LES MILLS™ Group Fitness participants believe that Group Fitness is an important motivator in keeping them at the club long-term and 71.8% are “very likely” or “extremely likely” to continue taking LES MILLS™ classes in the next 12 months. If you want to fin
