How will LES MILLS™ programs help me to attract new members?
Partnering with Les Mills you’ll be able to grow your membership base through member referral and Group Fitness events. Satisfied Group Fitness members tend to refer new prospects at a rate three times greater than any other member types. Additionally, 74.7% of Les Mills participants are “very likely” or “extremely likely” to recommend a friend join their club than those who don’t do Group Fitness (67.4%). If you want to find out specifically what Group Fitness referral could be worth to your facility see our Acquisition Calculator. With new music and choreography released every quarter, LES MILLS™ programs also provide the perfect opportunity to host Group Fitness events. As part of our Group Fitness Management system we provide you with a step-by-step guide to hosting successful events at your facility – whether you have little to no budget or want to stage grand, large-scale events. You’ll also have access to world-class marketing materials, such as posters and guest passes, which w
