How will Indian advertisers or corporates benefit from using e-citys Fun Republics?
How do you plan to convince advertisers or rather partners about the benefits of jumping on to the bandwagon of corporate sponsorships? E-City already has a 250,000 square feet complex up and running at Ahmedabad since July 2001. Over 3.25 million people visit it each year. The specific promotional efforts undertaken for retail activities have yielded very high conversion rates at participating outlets. Fun Republic, Ahmedabad is today a living testimony to the belief that integration of diverse entertainment options, when backed with planned and aggressive marketing and promotional efforts, can make a success story. We plan to turn the entire entertainment mall in Mumbai into a potent advertising environment / medium with larger than life impact right where the customer shops with big, bold productive formats created specifically for malls. As far as media planners and advertisers are concerned, the biggest challenge is to counter the inherent resistance and hesitancy. Advertisers and
