How will India contribute to Sonys BRIC growth strategy?
For China, the economic dependency on exports is quite high and they export mainly to the US. Due to the economic environment, exports have come down drastically. On the other hand, in Brazil — which is a big exporter of food and raw material — the situation is tough since prices have come down. In the case of Russia, the credit crunch is making the business environment challenging. India, on the other hand, has faced a certain degree of slowdown, but overall it is faring better than other BRIC countries. As far as the consumer electronics business is concerned, growth may have come down as compared to the previous year but the Indian market is still in a growth phase and we are optimistic about the prospects. The consumer electronics industry grew at a slower pace last year. How did Sony fare? Sony India posted sales of Rs 2,830 crore (Rs 28.30 billion) for April to December, 2008, which is a 25 per cent growth from Rs 2,264 crore (Rs 22.64 billion) the corresponding period last yea
