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How will I know who is subscribing to Nielsens LPM service in Boston?

April 26, 2017boston lpm service subscribing

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How will I know who is subscribing to Nielsens LPM service in Boston?

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Nielsen will supply each advertising agency with a list of Boston LPM subscribers at the beginning of the May 2002 survey. In addition, each subscribing station and system will be identified in Table Four in the 12 monthly Viewers in Profile (ViP) books. Agencies will also be notified of any new subscribers throughout the Local People Meter service. If you have questions about who is subscribing to Local People Meter service in Boston, please contact your Nielsen Media Research representative.