How will Home2 fit into the existing portfolio of brands and how will it be sold?
Home2 is a hip and humble, more economic entry into mid-tier extended-stay with the power of the Hilton engine behind it. It presents an amazing opportunity for owners to develop with Hilton in markets already represented by Marriott and IHG. Our cross-selling platform will serve as a natural complement to other Hilton focused service brands in the same market or around the corner. We will take special care in assuring we are not stealing share from other Hilton brands, but rather, complementing existing brands in specific markets.
