How will GroupConnect provide tracking for CVBs?
The system will relate suppliers to their CVB/DMO and the CVB/DMO will receive weekly or monthly reports on how many operators requested information on suppliers in their area and a report on bookings. It is yet to be determined if the operators will be identified because operators have a concern on being inundated with direct marketing from all the entities served by the CVB/DMO. This issue needs member input and input from our advisory groups. We realize that CVB’s/DMO’s want to direct market to tour operators, especially if they are ‘hot leads’. We also realize that CVB’s/DMO’s want to pass these ‘leads’ onto all of their members. However, if a tour operator is inundated with direct marketing emails they may well refuse to use the system.
