How will Entrust EV SSL Certificates increase consumer confidence?
top) With numerous malicious phishing incidents and online fraud, consumers are concerned with identity theft and would like reassurance that the site they are entering their personal data into can be trusted. If consumers feel the site is not trusted and their personal information is unencrypted, they will leave the site and take their transactions to another vendor. Entrust EV SSL Certificates will help increase consumer confidence by displaying prominent and consistent trust indicators while consumers are conducting online transactions. Now the lock is now at the top of the browser window instead of the bottom and if a website has an Entrust EV SSL Certificate installed, the address bar color will display green and will display the identity of the site and the name of the certificate authority to let the consumer know they can shop with confidence.
