How will email marketing and promotions help to build my credibility?
It’s a myth that using email as a promotional tool will cause subscribers and customers to have a lower opinion of your business. We’re not sure who started this rumor, but we’ll bet that it was someone who didn’t do a very professional job of putting together their own email campaigns! If you launch a poorly designed, badly-written email campaign, of course you will damage your credibility. The same goes for a direct mail campaign filled with spelling mistakes, or an offensive newspaper advertisement. However, if you spend some time creating a well-formatted, high-quality email that’s of real value to your customers and subscribers, you’ll BALLOON your credibility — and your sales — overnight! In fact, a recent report by eMarketer revealed that…
