How will Developers, Adobe, and Qualcomm make money with Flash content and applications?
The Direct Model monetization works along the lines of the regular BREW monetization model. Developers submit their application referencing Adobe’s Flash Lite BREW Extension and create a price plan (DAP) for the target operator. For every download: • Developer receives their standard share of DAP minus withholdings for the use of Adobe’s Flash Extension. • Adobe gets paid according to the BREW Extension pricing model. • QUALCOMM keeps traditional revenue share from the application. The Indirect Model also utilizes all available BREW pricing models as the Direct Model, e.g. Subscription, Number of Days, Number of Uses, Elapsed Time, Expiration Date. The Publisher sets a DAP for the BREW based catalog application which allows the user to download Flash content to the phone. Thus: • Publishers will receive their traditional share of DAP minus withholdings for the use of Adobe’s Flash Extension. • Adobe will get a fee for the initial download of the extension, and – if applicable – subsequ
