How will Coremetrics customers benefit from this acquisition?
SurfAid team’s deep database prowess and vast Web analytics expertise melds well with that of Coremetrics. Beyond the data architecture, Coremetrics plans to integrate many of the features that differentiate the SurfAid platform. Specifically, Coremetrics customers will benefit from enhanced usability through the integration of features such as Visitor Experience Analysis, Action Ready Reports, Real-Time Monitor, Report/Notebook Scheduler, Ad-hoc Report Builder and its distributed computing architecture.