How will consumers understand what the Whole Grain Stamp means?
A. The Whole Grains Council is carrying out an ongoing PR campaign to familiarize consumers with the Stamp. Since its inception, the Stamp has appeared on the Today Show and on Oprah, and in over 800 newspaper and magazine articles across the country, including major-circulation publications such as Parade, Cooking Light, Prevention, Vogue and Newsweek magazine. We will continue to publicize this helpfpul symbol as more and more products bearing the Stamp continue to appear on grocery shelves. Part of our multi-pronged campaign is pegged to working with grocery chains to educate consumers at the point of sale. Our goal is to make sure the Whole Grain Stamp is universally recognized by consumers everywhere. If you have more questions about the Whole Grain Stamp or the Whole Grains Council, please contact Cynthia Harriman at 617-896-4820 or cynthia@oldwayspt.org.
