How will companies market their services to lure people to switch? Will there be any promotions?
Carriers mostly aren’t talking, citing competitive reasons, but analysts say we can expect a lot of marketing and some improved deals in an attempt to keep existing customers and snatch up competitors. Tom Nolle, president of CIMI Corp., a Voorhees, N.J., consulting firm, says some carriers’ low profit margins make it unlikely they will cut prices. “What you’re probably going to see is feature-based, handset-based competition,” he says. Mr.
