How will Colorado Boys Ranch benefit from the name and logo change?
The name change will give recognition to our progress and encourage others to support our Mission. Over the past decade, Colorado Boys Ranch (CBR) has been naturally evolving, growing and improving the number and quality of services we offer to boys from across the United States. This progress has accelerated at a particularly fast rate over the past three years, resulting in very high accreditation and performance ratings for CBR. With such success have come new opportunities to expand our vision and scope of services to include more youth and their families on an even greater scale. We have evolved beyond the boundaries of Colorado and beyond the definition of a ‘ranch.’ As CBR YouthConnect, we remain committed to our heritage, core values and leadership structure – we simply want our identity to better match who we have become. That’s why in 2003, CBR leadership felt confident that CBR was evolving into an organization that could extend its therapeutic connection to serve more commu