How will Benji promote more adoptions of dogs from shelters?
The national search, and Benji Off the Leash promotion have resulted more than one billion exposures on television, radio, and in newspapers for animal shelters and dog rescue efforts nationwide. According to Camp, animal shelters are under-financed, staffs are underpaid, heavily dependent upon volunteers, and have no budgets to remind people about the wonderful pets available for adoption. It is his desire, through the publicity generated by Benji, to encourage people to look first to shelters to find pets as loving and caring as Benji.
