How will an electronic message display work best for my business?
The growth in number of media options in recent years is good news for businesses because of the variety available to meet individual business communication needs. However, each new advertising option draws its audience away from other existing audiences. This is not true with EMCs. The display’s audience is determined by the sign’s message, its location, and the number of vehicles that pass it each day, and its audience continually grows. The electronic message display rapidly becomes a landmark in a business’s local community, because it offers a valuable public service to the entire community by displaying: • Public service information • Civic events • Personal and holiday greetings • Current time and temperature • Specific advertising messages Passing viewers often look forward to reading clever new messages, and may even come to rely upon the message service in some settings. But most importantly to the business owner, the passing viewers will remember: • What the business is, and
