How will alcohol sales in the UK be affected if drinkers follow Government guidelines?
Alcohol and Alcoholism Vol 44, No 5 – September/October 2009: 523-528 Abstract: Aims: The proportion of alcohol consumption that is above government guidelines (‘risky drinking’) has been estimated in several countries, suggesting that reductions in risky drinking would lead to significant declines in total alcohol consumption. However, this has not previously been conducted transparently in the UK. Furthermore, existing studies have under-explored the importance of several methodological decisions, as well as not closely examining the meaning of these figures for debates on ‘corporate social responsibility’ (CSR). Methods: Secondary analysis of the amount of alcohol consumption above various government guidelines in four British datasets for 2000-2002: the National Diet and Nutrition Survey; the General Household Survey; Smoking, Drinking and Drug Use among Young People; and the March 2002 ONS Omnibus Survey. Results: Risky drinking accounts for 55-82% of the total consumption by 18-
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