How will a web site enhance my sales and marketing strategies?
The web is certainly one of the most powerful marketing tools today. An on-line presence can help to locate new target markets through on-line surveys, act as a promotional tool that is extremely cost effective and reach audiences that might otherwise never see your products or services. Over 86% of the households logging onto the Net are doing so to review products or service information–be sure your business is seen! (View stats in the NTIA report). Your web site is available 24 hours a day to display products, services, and pricing. Refer to it in all your other advertising efforts. Newspaper ads, radio spots, and TV commercials will be given added depth by the information and photos on your web site. Good customer service is priceless and an on-line presences makes your business available to customers around the clock! Provide visitors with information related to your business, FAQs, and allow them to e-mail questions and comments. Post customer testimonials of your services and p
