How will a personalized URL campaign increase my direct mail marketing response rate?
By incorporating personalized URLs into your direct mail marketing rather than sending your prospects to the usual web page that you might direct them to, you can send them to a completely customized page that is personalized just for them and contains their own names and a message that has been tailored specifically for them. Their customized page will not truly exist until they go to it, and people are a lot more likely to respond to their own names and to information tailored just for them. Additionally, personalized URLs are an extremely useful way to track how your prospect is responding to your communications. The Keiger Direct personalized URL system is part of LYNX•Web.
