How will a new entrant get off the ground?
Existing operators do have an advantage with established networks and customers bases. Any new entrant will need to be innovative and compete on quality and variety of services. Following consultation the Government has implemented two main measures to help new entrants compete on a more equal basis. First, the offering of five licences (one more than the existing number of operators) with the largest licence reserved for a new entrant. Second, providing a high degree of certainty for new entrants that they will have access to roaming onto existing 2G networks while they build out their own 3G networks. 3. Could there be more than one new entrant/will an existing operator lose out A key advantage of an auction is that it allows the market rather than Government to place a value on the spectrum. One licence has been reserved for a new entrant. However it is possible that new entrants may understand the opportunities better and value a licence more highly than existing operators and be p
