How Will a New Breed of Browsers Effect Internet Advertising?
In September Google’s launched its new browser, Chrome, and it received a lot of media attention. Having used it for the past couple of months I have found it fast, reasonably stable and very minimal. Like the Google homepage it is streamlined, clean and simple. Like Firefox it integrates well with web applications and offers greater security against malicious code. With the release of Chrome, Google seem to have acknowledged that the internet has evolved from mainly simple text pages to rich, interactive applications, and have built a browser which is also a great platform for web applications. Chrome is also open source, meaning that geeks around the world can improve on the design of the browser and changes can be continual. Google hope that by collaborating with the online community, they can help “drive the web forward”. But why have Google suddenly developed a web browser? Many think it is because of the threat posed by the new Internet Explorer, which features a privacy mode whi