How/why did Swan Consulting, Inc. develop the Defined Risk Strategy?
Swan Consulting, Inc’s president and founder (Randy Swan) has been an avid investor and saver since the age of 10. Originally this started from earnings from his lawn care business. It may sound silly, but the preservation of that money was just as important as his savings are today. At 14, he started investing in stocks, mutual funds, and gold and silver coins. After graduating college, he devoted a lot of time researching and trying different trading services. Randy experimented with various forms of fundamental and technical analysis and investigated popular asset allocation models. From a risk or reward perspective, none of them ever met his expectations. At age 20, he experienced the crash of 1987. Randy also endured the impact of the 1st Gulf war before he was 24. Needless to say, neither provided positive returns in his personal portfolio. These experiences forced him to find a better solution, “the Strategy.” Randy started to learn about options in 1992 when he was 25. At that
