How, when, and why did the Gottlieb Foundation come into being?
It was set up after Gottlieb’s death in 1974. During his lifetime, Gottlieb was very generous to other artists and often provided loans to artists during times of crisis and need. He became acutely aware of artists’ needs, especially during times of emergency. To continue Gottlieb’s legacy of giving to fellow artists, two programs were set up to assist artists with financial need, the Individual Support and Emergency Assistance programs.