How were things run before Hearst Magazines Digital Media came into existence and how are they run now?
Chuck Cordray: Essentially, there was no ‘before.’ Before, everything was outsourced. In March of 2006, our division was founded and at that point we had a small group of people handling print subscription sales. We had less than a dozen online editors for the [magazine] titles. They were literally emailing Word documents to iVillage, they had no content management system at all. Everything else was done out of house. Since then, we built our content management system on an open source platform.. We built a circulation management system to sell those [print] subscriptions that are so profitable for the company. In October 2006, we took live our major system for subscriptions, by December we took the content management system live, and by February 2007 we launched the first set of sites. Between February and May, we launched 14 sites and five mobile sites. It’s been a busy time, a little crazy. Before there weren’t even servers here to put content on. I joked in the first three months a
