How were the Mississippi, Believe It!™ public service announcements distributed?
In 2005, within the state of Mississippi, the announcements were sent to select newspapers, magazines and trade publications, along with the Associated Press and other wire services. Television stations, Mississippi Public Broadcasting and university and college publications also received the campaign. The posters were sent to all public and private K-12 schools and every college and university in the state to be displayed throughout the schools.
