How weird and depressing is it now that Kelloggs and Wal-Mart are hawking atural foods?
By Mark Morford, SF Gate Columnist (mmorford@sfgate.com) Friday, October 13, 2006 Iwas a little unprepared. The commercial came on and I heard the familiar ukulele strums of the late Hawaiian singer Israel Kamakawiwo’ole’s famous and famously beautiful version of “Over the Rainbow (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?playlistId=6920402&s=143441&i=6920394)” (I know, but it really is quite lovely) and my first reaction was merely to cringe and wince as yet another exquisite and plaintive song was whored out to the advertising demons, just one of thousands. But then came the barrage of images: the requisite shot of the Perfect Mom feeding her Perfect Child some sort of Perfect Food, all bathed in soft morning breakfasty light with happy trees peeking through the windows of the Perfect Kitchen in some utopian hunk of Perfect America, a bizarre scene that of course does not exist anywhere on this planet given how there weren’t three empty wine bottles and some used u
