How was Waymark created and why was it developed into a company?
Waymark simply became a replication of founder Greg Hallberg’s earlier career endeavors with a major Fortune 500 multi-national American-based company. He was in charge of all facets of his employer’s Asia-Pacific operations, from sales & marketing to operations management. He had to develop a strategy that enabled North American and European manufacturing divisions to enter Asia and assist with product training, new product development, and cross-border team construction. Mr. Hallberg felt that when his work in that assignment was finished, he wanted to instead stay in Asia doing this kind of work for other people, rather than repatriate to a desk job at company headquarters.
