How was Watt-Ahh™ named?
Well, our marketing strategist, Randy, was not impressed with our initial attempts to name the bottled water. He told us over the span of several months that we need to capture the customers’ interest plus give the customers some idea of the process used to produce this special water. Our initial names of “AquaNew”, “Magnificent Water”, and even “Lightning Mist” did not cut it. We tried “Ponce’s Water” to allude to the Fountain of Youth, but Randy was not impressed. Randy finally herded us into one room and held a brainstorming session so we could ponder a brand name. The word “water” and other similar words landed on the board. The group was intrigued with the beginning letters of “WATer” since “watts” or electrical current is used to produce water. The “Ahh” was added after “Watt” was on the board. We scrambled to the Urban Dictionary and read how the Ninjas used the word “Wattahh” as their reverent name for water. Even Bruce Lee yelled “Wattahh!” during his kicks. We thought we had
