How was turnout for the flash mobs at the Dance is the Answer festival?
PETER DIMURO: It was different for each one of them. The question we tackled [with the flash mobs] was, how can we make these different for DC? Because DC’s such a different animal, with such a national and international character. For example, nobody’s ever tried to do seven or eight of these at the same time. So we tried something of a pyramid scheme, if you will. Each of the dances had two choreographers, and four “lieutenants” in charge of teaching students, and getting the [choreography] videos online. And then students would learn them online and/or in the rehearsal studio. And then they would begin teaching them on their own. “Mamma Mia” had the biggest attendance, with 65-85 people a class. Their dance online was getting about 3,000 hits in a week on their flash mob page. People would go there because of a spike of advertising from other web pages. [Bowen McCauley Dance and DC Cowboys] embedded the video on their own website—their followers got so excited because of the thrill,
