How was the Retrieva™ Tracking and Anti-theft collar created?
We started by thinking about what dogs do, how they live and what concerns their owners. We then looked at how new and emerging technologies could help deal with this problem and spent a year researching the problems and potential solutions. We demonstrated the mapping and tracking technology at Crufts in 2007 and spoke with many people who had experienced a missing or stolen dog. It was only then that we stated to design the collar to incorporate all of the features needed by dog owners and revealed the results at Crufts in 2008. Since then the collar has been featured on the front page on The Times, in most other national newspapers, the BBC and other TV channels, and the media all around the world. Whilst we are very proud of what we have achieved it has been created and designed by listening to what domestic and professional dog owners want.
