How was the name Robotech chosen?
With such cartoons as He-Man on TV, the idea of toy/show marketing was an ideal way of marketing a series and making money. Harmony Gold got into an association in 1984 with Revell, a premiere model kit company that had acquired the rights to many of the model kits based on the mecha in Macross and Southern Cross. Revell’s model line was called Robotech Defenders. Harmony Gold saw that having model kits as a toy market using related mecha from their series targeted a bigger audience and made marketing much easier. There was one catch to Revell’s deal of becoming the official sponsors to Harmony Gold’s new creation. The TV series had to be named after Revell’s toyline, and this forced Harmony Gold to use the title Robotech which became a very successful idea.
